About Us

Insurance Hitz is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.

Insurance Hitz also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs.Insurance Hitz does not endorse any product, company or insurance advisor. Its only interest is seeing that consumers get the coverage they need to protect themselves and their loved ones.

To educate the public, Insurance Hitz employs a wide range of communications tactics including advertising, consumer-media outreach, educational programs in high schools and colleges, public-service announcements, informational flyers and videos, and a wide range of online and social-media communications. In addition, Insurance Hitz coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May).